Strategy Director

imagi(nation)

We’re bold, creative, pushing boundaries, sparking innovation and creating the extraordinary on the daily. Still living the dream that brought a couple of university grads together in 1972. It’s that entrepreneurial spirit, that passion that drives us to find new paths for some of the most recognized brands in the world. We are an eclectic collective with multifaceted expertise, who act locally for global impact. We take risks. We empower. We go beyond.

To those who won’t settle for the expected—you’ve found your crew.

Being unique is something to be celebrated. We embrace differences. They allow us to challenge and learn from each other. The extraordinary comes from different experiences, different lives. It brings us closer. We speak 37 languages, compete in sports and give back to the community. All of this makes us one big team—and we like it that way.

We’re on the lookout for a talented Strategy Director. A person with experience across major Retail/CPG/Tech brands.
Strategy is at the core of what we do, and a good strategy is all about making smart decisions based on the information one has available. 

You will be expected to provide thought leadership, guide research, simplify complexity, and work closely with Creative teams and Account leads to make our work even better. You’ll be successful in the role if you’re collaborative but able to work well independently, have a bias for action, are comfortable with ambiguity, and are a strong communicator.

What you will do

• Synthesize complex information into winning marketing and creative strategies that tell a compelling story
• Guide the development of integrated communication plans, programs and ideas
• Provide business-relevant perspectives on communication challenges based on a thorough understanding of the market and competitive factors, helping to frame the overarching story of a project
• Make a positive impact on the work by communicating with passion, confidence and clarity, convincing others to get to award winning and globally recognized work
• Lead, develop and win campaigns and pitches
• Conduct & design research and ways of refining relevant insights
• Lead the planning and facilitation of workshops
• Take an active role in sensing and solving an emergent problems in the midst of a complex and quickly moving initiative
• Be an influential voice within the agency and with clients
• Manage junior Strategists within the team including tutoring and motivating them and bringing out their full potential, as well as inspiring their commitment and enthusiasm

What you bring to the table.

• Minimum six years of experience in the advertising sector
• 2-3 years of experience leading/directing brand strategy
• A strong consumer mindset and exceptional communication and business skills
• The ability to help unlock business insights, enable marketing decisions and drive value for our clients.
• Expert and proven knowledge in brand marketing and consumer behaviour
• Naturally curious and a relentless problem-solver
• Ability to influence, negotiate and be persuasive
• An advanced understanding of integrated marketing and communication principles
• Experience managing and executing various types of quantitative and qualitative research

What’s in it for you: 

We value the ‘whole you’

• An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients 
• Hybrid work models and flexible hours, plus a  work from anywhere policy for short-term stays in other regions 
• Generous Vacation starting at 3 weeks + 1 extra week over the holidays
• Agency summer days (exact policy differs per campus and agency)
• Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
• Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices)
• Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more! 

We are obsessed with learning and being better humans

• In-house learning & development sessions and annual career and growth conversations’
• Access to internal network of opportunities across all agencies
• Focus on developing BIMPOC Talent via our BIMPOC Mentorship Program
• Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)

We invest in your health and wellness:

• Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including  gym membership fees, pet care, education expenses, and much more!
• Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family.
• Dedicated play rooms for days you need to bring the kids and health and wellness rooms when you need a place to get grounded.
• A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises.
• Maternity leave top up program.

Expiry Date Notice: This job description expires on May 23rd 2025

We’re humbled by the number of talented people who apply to work with us every day. And, we thank each and every one of you. Truly. We’ll reach out directly to those we’d like to meet for an interview. 

Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes Cossette what it is—and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.

By joining Cossette, you become part of Plus Company. This network of entrepreneurial agencies is designed to collaborate, not compete. It empowers every agency – and every individual – to bring their own unique capabilities together to make magic happen. You will be empowered to take risks, dream big, develop your skills and grow in your career with the full support of the network and all it has to offer. 

Employee & Job Applicants Privacy Notice

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