Associate Vice President, Digital

About the role.

You will play a crucial role in overseeing the digital ecosystem: paid, owned, earned for our clients including overseeing digital strategy, team management and working collaboratively with internal and external stakeholders. As an Associate Vice President of Digital, you will act as a senior leader within the Digital team, with a focus on increasing our digital product through a broader focus on departmental and organizational strategy and operations.

what you’ll do (responsibilities).

• Be a great leader, motivate your teams and your clients with your digital expertise, strategic vision and inspirational presence 
• Accountable for the strategic planning and organizational goals of your digital team as well as a contributing member to the wider PCC Digital practice
• Ensure quality of digital products across key digital channels: direct buys/partners, programmatic, paid and organic search marketing, and social.
• Maintain excellent relationships with our clients and actively participate in their business development in navigating the digital landscape across paid, owned and earned channels - past experience with an automotive client is preferred 
• Accountable for implementing and monitoring critical business strategies such as critical partner relations, digital products and new business 
• Accountable for digital team management: team structure, R&Rs, training, development and progression planning, goal development and objectives
• Accountable for team resourcing, including managing commercial structure of client contracts, team composition and performance metrics to maximize impact
• Responsible for designing and implementing end-to-end digital processes, operations, work-flows, tools to deliver on client/agency goals
• Develop and implement POVs with clients on complex industry topics, best practices, emerging technologies and digital platforms
• Serve as a key decision-maker and contributing to company-wide initiatives such as training and development
• Support emerging channels in collaboration with the innovation group.

qualifications.

• 10+ years leading a team in a strategic and executional digital media environment, paid search and social
• Proven advanced understanding of SA360 / Adwords, Bing, including social platforms and their APIs, scripting systems 
• Strong understanding of digital privacy landscape, solutions and technology providers
• Experience working on national large scale performance driven clients: direct auto experience is an asset
• Experience with Google Analytics (GA4) and Adobe Experience Manager (AEM)
• Experience Working with Audience Data Strategies for clients across tier is an asset 
• Understanding of role of SEO a benefit
• Strong understanding project management platforms such as smartsheet, asana
• Strong understanding of performance digital media workflows and processes
• Strong presentation skills required 

What’s in it for you: 

We value the ‘whole you’

• An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients 
• Hybrid work models and flexible hours, plus a  work from anywhere policy for short-term stays in other regions 
• Generous Vacation starting at 3 weeks + 1 extra week over the holidays
• Agency summer days (exact policy differs per campus and agency)
• Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
• Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices)
• Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more! 
  
  

We are obsessed with learning and being better humans

• In-house learning & development sessions and annual career and growth conversations’
• Access to internal network of opportunities across all agencies
• Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)

Check out our EDI report here to learn more about our work and commitment towards equity. 

We invest in your health and wellness:

• Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including  gym membership fees, pet care, education expenses, and much more!
• Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family.
• Dedicated play rooms for days you need to bring the kids and health and wellness rooms when you need a place to get grounded.
• A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises.
• Maternity leave top up program.

Expiry Date Notice: This job description expires on July 13, 2025.

We’re humbled by the number of talented people who apply to work with us every day. And, we thank each and every one of you. Truly. We’ll reach out directly to those we’d like to meet for an interview. 

Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes Cossette Media what it is—and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.

By joining Cossette Media, you become part of Plus Company, a unique partnership of forward-thinking creative agencies. As a network, we unabashedly believe anything is possible. Why? Because possibility is what powers the big dreams and limitless drive of an entrepreneur. And entrepreneurial agencies are what we’re made of. A whole network of them.

Employee & Job Applicants Privacy Notice

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